How Isudo Island Became a Must-Visit Destination


Isudo, a small island in Geoje, South Korea, has transformed from near abandonment into a thriving tourist hotspot, thanks to its unique “One Night, Three Meals” (1박 3식) lodging experience.


A Hidden Gem Revived by Food Tourism


Located in Jangmok-myeon, Geoje, Isudo was once at risk of becoming uninhabited. In the 1970s, the island had over 500 residents, but due to declining fisheries and an aging population, that number dropped to around 50 by the early 2000s. However, in 2012, local resident Bae Min-ja (67) proposed an innovative solution: offering guests three gourmet meals made with fresh, seasonal seafood in addition to lodging.


This simple yet attractive concept quickly gained popularity. In 2024 alone, the island—home to only 108 residents—welcomed a staggering 130,000 visitors, a figure 1,200 times its population.


A Foodie’s Paradise


Guests staying at Isudo’s homestays are treated to a feast featuring local specialties like sea cucumbers, sea squirts, fresh sashimi, and abalone. The cost? Just around 100,000 KRW (approx. $75 USD) per person.


Visitors relish the chance to indulge in delicious seafood while enjoying the island’s tranquil scenery. “Eating fresh seafood, relaxing, and reading a book—what more could you ask for?” said Kim Chae-yeon (42), a tourist from Daegu.


Government Support and Infrastructure Development


Recognizing Isudo’s tourism potential, the local government invested 19.7 billion KRW ($14.8 million USD) in infrastructure, including observation decks, a suspension bridge, and walking trails. These enhancements have made the island even more appealing to visitors.


The Future of South Korean Island Tourism


Inspired by Isudo’s success, the South Gyeongsang provincial government is looking to develop other islands into unique travel destinations.

• Chudo (추도), the “Island of Cinema”: In May 2023, Chudo hosted its first-ever film festival, attracting movie lovers from across the country. The government now plans to invest 900 million KRW ($680,000 USD) to establish the island as a dedicated film hub.

• Jisimdo (지심도), the “Wedding Island”: With its stunning camellia trees, Jisimdo has been rebranded as a romantic getaway. In November 2023, the island hosted its first “reminder wedding” for local couples, and authorities plan to expand these special events, offering free wedding dresses, makeup, and photoshoots.


Isudo’s remarkable transformation showcases how strategic tourism initiatives can revitalize small island communities. As South Korea continues to develop unique island experiences, travelers can look forward to discovering more hidden gems like Isudo.


Source: Chosun.com

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